Tag Archives: SEO Services

New Google Maps Comes Out Of Beta

It’s been nearly a year now since we saw a brand-new version of Google-Maps, rebuilt from the ground up to integrate street view, Google Earth and the rest of Google’s location services into a single place. The new Google maps have been available to users, who request an invitation since May, but starting today, becoming default version for all users.

The new Google Map is the most powerful Maps ever, it aims to simplify the world’s most widely used mapping software by making it more seamless to zip in and out of the basic view, Street View, and satellite imagery.

Google-Map

The map is now fully interactive. Click anywhere on the map it will tell you what your cursor has landed on complete with street view thumbnail. Make smarter decisions, just search for “coffee” in your neighborhood, you’ll be able to see results and snippets right on the map, including the time and distance for each route and with the new real-time traffic reports and street view previews. Rich imagery takes you to notable landmarks, sends you flying above mountains in 3D, and gives you a sneak peek of businesses you plan to visit. The new “carousel” at the bottom of the map makes all this imagery easy to access, so you can explore the world with a click.

We can dodge jams as live traffic is displayed with color coded alerts to congested roads, which was available earlier, but what’s new is the ability to predict traffic up to a week before you embark on your journey. Click on either a train or bus stop icon and it’ll tell you what lines operate and what bus number runs on that route. For some bus stops it will even tell you the times for the next departing buses.

Finally if you’re just not ready for change you can return to the old Google Maps by clicking the help icon and select ‘return to classic Google maps’.

Effective Methods to expand conversion rates to your best keywords

Many websites concentrate solely on increasing the number of visitors they have, when often they have fairly simple problems with their site that, if solved would have a huge effect on their conversion rate and improve their sites bottom line at minimal expense.

  • Dive into your analytics deeper:

Have Google analytics installed on your site and have goal tracking set up. Dive into your analytics deeper and check to see what particular keywords ads, referring sites etc, have high conversion rates and support those efforts with attention and budget.

Find this illustration by clicking Traffic sources>Search>Organic and then selecting a Goal set in Google Analytics. 

  • Finding corresponding URL’s:

Determine which pages on your site are driving these keyword conversions

Click on Secondary Dimension and select Traffic sources>landing pages from the drop down menu.

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  • Find where these keywords Rank:

Get these keywords to work even harder for you, which means getting corresponding url’s to rank higher improve their visibility. So you need to determine current SERP position.

  • Keyword conversion report:

Once you have keyword rankings, you can pop that into your spreadsheet along with list of keywords, corresponding URL’s and conversion rates and determine whether to focus on the highest ranking terms, highest converting terms, highest traffic terms.

  • Focus on those keywords to improve rankings:

Review title tag structures: keyword placement in headlines, subheads and body copy, image tagging and see for any further improvements. Add anchor text links on those pages back to the pages you’re trying to rank higher and freshen up more relevant content. Social shares may not be a direct ranking signal, but good content gets shared likely can help reinforce popularity and interests.

  • Iterate over your website:

Now you are aware where they rank and you’re working to improve those rankings to grow conversions. Next step is to leverage that intelligence you acquired during this processes and apply to keywords which are underperforming on your site.

Nothing prevents you from trying to increase your conversion rate. If you do things, your conversion rate will normalize over time. However while conversion is an important factor to the profitability of your marketing, you shouldn’t lose sight on big picture-that’s building your brand equity.