Google’s head of search spam, refuted the latest Moz study that claimed to show a correlation between Google +1’s and high search engine rankings. Back in 2011 Matt Cutts debunked a similar study conducted by Moz that claimed to show a correlation between Facebook shares and high search engine rankings.

Cutts says that “High quality content naturally generates a lot of likes, shares and +1’s, but we shouldn’t take that as an indication of having the ability to influence rankings”. However, there are some valuable findings from the Moz study that still hold true. Google plus does page rank and allow anchor text, two things we know for sure are factors in Google algorithm.

As a webmaster, business owner or SEO Company, you should be using Google plus for SEO to enhance your keyword terms. In short, if you make a compelling content, people will link to it. Like it, share it on Facebook, +1 it etc. But it doesn’t mean that Google I using these signals in our ranking.

The Google +1 button in its current state is mainly a social feature as opposed to an algorithmic feature. So it’s supposed to benefit you by attracting networks of friends and associates to your content. Since friends are linked socially and share similar lifestyles, demographics, education levels, values etc then content endorsed by an associate should be more relevant and trustworthy.

A lot of Internet Marketing Company  are working for long term SEO success, where creating quality content that is more likely to be shared is the best kind of strategy when it comes to content.