Monthly Archives: July 2013

Traits of Good website Development Company

Before jumping on the phone call to all the Web Development Companies you know, its good idea to compile some important information.

It is very essential to design the website on professional means and in such a way that the requirements and basic principles of associated with the website may be fulfilled. Among other major requirements and principal directions, the most important one while designing the website is the existence of professionalism. Whenever the web designing is concerned, a lot more attention is paid towards the theme, concept and general attire of the web page.

The points below help you to identify the most suitable Web Development Company

Will you be given proper marketing advice?

A technically led website may well offer some fantastic design and functionality but if it is not correctly aligned with your customer needs you may well be wasting your money. Try to qualify their marketing credentials and if possible take a look at some past marketing proposals customers research surveys or diagnostic reports.

Our Web Design Company Bangalore ensures all projects have the correct marketing focus with professional specialists available as required.

How Good is their own site?

Do check an individual own website, is it up to date and does it reflect the type of look and feel you require?

We as a Web Designing Company Bangalore always have unique, innovative and catchy ideas that will be different from others, and shall be able to give the website a different look.

Do their sites comply with the latest requirements?

Make sure that all their sites are compatible with the latest accessibility guidelines.  If you do not have this compliance built into your website you may have to re-develop it to ensure compliance.

We, here at Web Development Company Bangalore, work on variable technologies such as the technologies of PHP of two versions viz PHP4 and PHP 5, or of the frame works of the MVC such as the DRUPAL, JOOMLA, MAGENTO, VIRTUEMART , MySQL, AJAX of jQuery, JavaScript etc.

Check for their previous projects?

Look at their client portfolio and ask to speak to some recent clients that have a similar size and site type to that that you are considering. Find out who are their oldest regular clients and request information as to the ongoing development process.

While developing the website in Website Designing Company Bangalore, check the download speed, the compatibility for all browsers and also gives you additional add-on functionalities like w3c validations with xhtml, which helps your website to perform best on all the browsers.

Promotion Services work for you?

Ask about the promotion services offered. It is generally agreed that this is now a very competitive area where the skills (or lack of) applied to your project can make or break your finished solution.

Our SEO Company Bangalore, have a dedicated promotion specialist who looks after every aspect of your websites promotion and reporting. Our Developers are also aware of SEO when developing your solution to ensure all solutions feature up to date search engine friendly code from the ground up.

Effective Methods to expand conversion rates to your best keywords

Many websites concentrate solely on increasing the number of visitors they have, when often they have fairly simple problems with their site that, if solved would have a huge effect on their conversion rate and improve their sites bottom line at minimal expense.

  • Dive into your analytics deeper:

Have Google analytics installed on your site and have goal tracking set up. Dive into your analytics deeper and check to see what particular keywords ads, referring sites etc, have high conversion rates and support those efforts with attention and budget.

Find this illustration by clicking Traffic sources>Search>Organic and then selecting a Goal set in Google Analytics. 

  • Finding corresponding URL’s:

Determine which pages on your site are driving these keyword conversions

Click on Secondary Dimension and select Traffic sources>landing pages from the drop down menu.

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  • Find where these keywords Rank:

Get these keywords to work even harder for you, which means getting corresponding url’s to rank higher improve their visibility. So you need to determine current SERP position.

  • Keyword conversion report:

Once you have keyword rankings, you can pop that into your spreadsheet along with list of keywords, corresponding URL’s and conversion rates and determine whether to focus on the highest ranking terms, highest converting terms, highest traffic terms.

  • Focus on those keywords to improve rankings:

Review title tag structures: keyword placement in headlines, subheads and body copy, image tagging and see for any further improvements. Add anchor text links on those pages back to the pages you’re trying to rank higher and freshen up more relevant content. Social shares may not be a direct ranking signal, but good content gets shared likely can help reinforce popularity and interests.

  • Iterate over your website:

Now you are aware where they rank and you’re working to improve those rankings to grow conversions. Next step is to leverage that intelligence you acquired during this processes and apply to keywords which are underperforming on your site.

Nothing prevents you from trying to increase your conversion rate. If you do things, your conversion rate will normalize over time. However while conversion is an important factor to the profitability of your marketing, you shouldn’t lose sight on big picture-that’s building your brand equity.