Twitter announced it will be now showing promoted accounts in search results, primary way for marketers to gain paid exposure on the microblogging platform.

A promoted account is an account that businesses pay to advertise to users, verses a Promoted tweet. However, mobile is an area where Twitter has performed particularly well, both in use and advertising.

Twitter Product Manager, Nippon Malhotra wrote in a blog post “With this launch, relevant Promoted Accounts can be presented to users in search results along with recommendations of people to follow. We automatically select relevant search queries for presenting Promoted Accounts based on an advertiser’s targeting choices, so no additional action is required for your business to access this capability.”

For example, if you’re looking for “coffee” or “mattresses,” in the Twitter search bar, the first few results you’ll see will be the Twitter handles of brands that have paid for Promoted Accounts. This increases the chances of that brand getting you to follow them, and also getting your business.