In essence various sites are reporting that the “NOT PROVIDED” percentage of organic keyword referrals has jumped from 50-60% up to 95%, 99% or 100% , so sites are not able to pull full international statistics yet, but all signs point of SEOs and webmasters not being able to pull data on Google driven keyword traffic anymore.

Google’s latest move is interesting in the context of its own actions against the NSA as well as recent leaks regarding the agency’s activities. The leaked prism slides from early June revealed that the NSA can collect “notifications of target activity” and “special requests” both of which may involve searches, from the tech companies that are allegedly involved. If Google supplies encrypted searches to everyone, it may be able to slow down the pace at which the NSA can obtain search information from it.

The motivation here is not to drive the ads site-it’s for search users. It’s not still clear why Google seems to have ramped up things.

What is this new app all about?

This new Google Wallet app will allow users to send money from anywhere using email addresses that have been linked to bank accounts, keep store loyalty cards in a locker of sorts with a quick scan of your card, find and use Google offers with ease and see all of your purchase activity in one place.

With the new Google wallet app, you can leave all your plastic loyalty cards at home and carry them on your phone. To add your cards simply scan the barcode or input  the card number into the app. You can easily join new programs like Alaska Airlines, Belly and Red Mango within the Google wallet app. And coming soon, choose even more programs including Avis Car Rental, BJ’s Restaurants, Cosi, Hard Rock International, InterContinental Hotels Group, Marriott International, Raley’s and The Body Shop.

The app will still make purchases via tap-and-pay over NFC, but your phone-as was the case in the past-needs to be on their approved device list, which currently includes 29 different devices. Google did mention that they have more NFC-enabled devices on the horizon as they “continue to invest in NFC with partners”.

Continue to check the Play store, the new app will roll out this week or update your existing Wallet app.

Cutts says that “High quality content naturally generates a lot of likes, shares and +1’s, but we shouldn’t take that as an indication of having the ability to influence rankings”. However, there are some valuable findings from the Moz study that still hold true. Google plus does page rank and allow anchor text, two things we know for sure are factors in Google algorithm.

As a webmaster, business owner or SEO Company, you should be using Google plus for SEO to enhance your keyword terms. In short, if you make a compelling content, people will link to it. Like it, share it on Facebook, +1 it etc. But it doesn’t mean that Google I using these signals in our ranking.

The Google +1 button in its current state is mainly a social feature as opposed to an algorithmic feature. So it’s supposed to benefit you by attracting networks of friends and associates to your content. Since friends are linked socially and share similar lifestyles, demographics, education levels, values etc then content endorsed by an associate should be more relevant and trustworthy.

A lot of Internet Marketing Company  are working for long term SEO success, where creating quality content that is more likely to be shared is the best kind of strategy when it comes to content.